Harley-Davidson (H-D) New Zealand has welcomed Olympic track cyclist Eddie Dawkins, alongside radio and entertainment personality Jay Reeve to the Harley-Davidson family as official ambassadors to share their love of freedom, adrenalin and the open road.

Adam Wright, Marketing Director, Harley-Davidson ANZ says, "Jay and Eddie join Josh Kronfeld in the ranks as Harley-Davidson ambassadors. We are thrilled to have them ride with us as we continue to celebrate all facets of motorcycle culture, the personal freedom this enables and recreational bonds it builds". 

Eddie Dawkins who is a two times world champion and commonwealth games winner for track cycling said he has been a H-D enthusiast from a very young age. He grew up with his dad riding motorcycles, and has always had a passion for two wheels. 

 "I've always been intrigued by motorcycles. I love the way they sound and the freedom of being on my Harley-Davidson is an unrivalled experience. It's an incredible feeling; it forces you to be in the moment and enjoy the ride," said Dawkins.

"The H-D customisation options for the bike makes it such a personal and tailored experience, my bike is an extension of who I am, and it's the full suite of customisation that makes this possible," said Dawkins.

Dawkins, who is riding a H-D CVO Pro Street Breakout, is all about dark style. Making a bold statement with this bike, the cutting-edge finishes and styling details fender to fender, shows he is an avid racer. The forward controls, new race-inspired seat and handle bars create a riding position perfect for stealth racing and performance – certainly something he is currently practising in his preparation for RIO on the track. 

Radio host and former MTV VJ, Jay Reeve's enthusiasm for H-D began before he was even old enough to ride by himself.

 "My passion for bikes started when I was a child riding with my dad on the dairy farm we grew up on.  You feel absolute freedom when riding. You become part of a new riding community and it makes you open to new experiences, the road is the limit" said Reeve. 

Reeve went for a custom Street 500, with dark styling details like blacked out pipes and a café-style windscreen, with pinstripe fenders, tank and headlight cover, its easy handling means it can easily take on the urban grid.

Visit H-D.com.au to see all 2016 Harley-Davidson® models and to find a local authorised Harley-Davidson® dealer.


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For all media requests, interviews and imagery, please contact 303 MullenLowe:

Melissa Grove
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About Harley-Davidson Motor Company
Since 1903, Harley-Davidson Motor Company has fulfilled dreams of personal freedom with cruiser, touring and custom motorcycles, riding experiences and events, and a complete line of Harley-Davidson motorcycle parts, accessories, general merchandise, riding gear and apparel.

For more information, visit www.h-d.com.au.